Restaurant Rebrand

There is a restaurant close to me that, while utterly fantastic, lacks the foot traffic it truly deserves. On this basis, I decided to create a new brand for them. The challenge of this project came from how to adapt their logo, turning their script typeface and changing it to something more iconic. In my research, I stumbled upon a solution, hibachi. Hibachi, when translated from Japanese means fire bowl, hence my logo was born.

Challenges

The big aspect of this rebrand was what approach I take. The current restaurant is slightly upper class, but also pays tribute to Japanese cuisine through the environment.

Outcomes

I learned how to make decisions through research as well as how to do research meaningfully.